It is very unfortunate that a proper online reputation management strategy and maintaining your identity online takes time. To build your profile online so that you are seen as the expert in your niche is not a simple once off process. This is not just about creating a website, but also creating profiles and optimizing [...]

Anton Koekemoer | 3 days ago →

If you are interested in a social media marketing campaign for your business, the first thing you should do is to draw up a social media marketing strategy. This strategy should be an extension of your overall marketing campaign. It should be integrated with your business and the market you are targeting. With a proper social [...]

Anton Koekemoer | 5 days ago →

A good brand image about your business requires the optimization and creation of content. This content can take various forms ranging from website articles to snippets used for microblogging. The more engaging and relevant content you can create and distribute on various channels online, the easier it will be for you to control your brand [...]

Anton Koekemoer | Last week →

Social media marketing is a strategy you can use to communicate to more people than you could with any other traditional marketing channel. If you are in the process of creating a social media strategy, you must understand that before you start interacting with your targeted audience, you need to establish your social media and [...]

Anton Koekemoer | Last week →

Do you want to know what is being said about you and your brand online? If you do, you should be aware that anyone can influence how the general public views your brand. It is really easy for anyone to post anything about you on various social networks, blogs, microblogs, forums, and any other Web [...]

Anton Koekemoer | Last week →

Do you really understand and know what you want to achieve with your social media marketing campaign? Do you know what social media can do your business? Have you included your social media strategy into your marketing mix? With any digital marketing campaign, you need to be certain of your goals and objectives before you [...]

Anton Koekemoer | 2 weeks ago →

In the previous post “Part 1: How to protect your brand online“, I explained the importance of having a good reputation on the web.  In today’s digital lifestyle, not only is it important to have a good business reputation online, but to also have a good personal reputation as most people want to see the [...]

Anton Koekemoer | 2 weeks ago →

As a business owner, are you really aware of your reputation online and what people are saying about you and you company? Do you know what Online Reputation Management (ORM) is? Online, people talk to each other about nearly every company they have had an experience with, and this news (word of mouth) can have [...]

Anton Koekemoer | 2 weeks ago →

Online Reputation Management (ORM) is the process and strategy to monitor and manage your reputation online. If there’s a couple of negative comments about you or your business online, one of the most applied theories to apply is to post a positive comment to counter the negative one. Did you know that you can influence [...]

Anton Koekemoer | 3 weeks ago →

We are still in the early days of 2012 and now is the right time to plan your digital marketing strategy for the new year. By now, you likely have your Facebook Fan Page and Twitter profile setup for your business, connected with each other, and updating your network on a regular basis with interesting [...]

Anton Koekemoer | 3 weeks ago →